Do you try to swap clothing. This is very fun in many city. Lately the world seems to have gone clothes swapping mad. Just about every area now has regularly clothes swapping parties and events organised by various organisations, friends informally trade and swap their clothes and clothes swapping websites have become the new alternative to online shopping. So what is it about clothes swapping that is so exciting and why is it so popular?
The Environment
Recent publicity about the ethical and environmental impacts associated with the manufacture and disposal of clothing has made consumers much more aware of the environmental credentials of what they buy. Whilst many types of eco-fashion is more expensive than it's conventional counterpart, clothes swapping is free, making it the ultimate in eco-fashion. Clothes swapping is a type of recycling so it reduces waste and the amount of textiles going into landfill each year. This is an important environmental consideration as many synthetic fibres will not break down so will remain a eco-system for ever. Even natural fibres produce methane as they break down which is a powerful green house gas. By refreshing and updating their wardrobe through swapping rather than buying new, swappers help to reduce other impacts such as the carbon emissions caused by clothing manufacture, pollution and pesticide use for cotton cultivation.
The Recession
The recent recession has caused everyone to think about their spending habits and most have had to adjust or cut their clothing budgets accordingly. The recession has caused many changes in fashion and trends including the fashion for quality, well made clothes instead of cheaply produced 'fast fashion'. Clothes swapping is the best way to get quality well made clothes without spending lots of money. The recession has caused an overall change from a trend of consumerism and buying new clothes to one of looking individual on a budget.
Celebrities
Lindsey Lohan and Mischa Barton have both given their support to the Visa UK clothes swaps. Celebrity endorsement can cause such a lot of publicity. Lindsey commented "'The idea of swapping clothes, getting something for nothing and refreshing your wardrobe appeals to everyone". She also donated dress, two pairs of Jimmy Choos and a Miu Miu bag, this is definitely a big incentive for people to get swapping.
In conclusion, clothes swapping has become hugely popular due to a combination of factors including the environment, the recession and marketing campaign by various organisations. These factors are all interrelating and combine to form a backlash against the excessive consumerism that we have witnessed in recent years.
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